Business Branding: Essential Steps

Build a brand that stands out and lasts. This handbook covers everything from expanding or contracting your brand portfolio to leveraging publicity and advertising, choosing memorable names, staying authentic and knowing when to extend into new categories. It warns against overcomplication, stuck-up branding and ill-fated sub-brands, and encourages category leadership over copycat tactics. Exercises help you define your brand promise and voice, while checklists guide you through naming, positioning and visual identity. With mockups and slides, you’ll see branding principles brought to life.

  • Informative Guide

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This course includes the following:

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Business Branding: Essential Steps