Value Proposition Design In Action

Crafting a compelling value proposition is essential; this package shows how. It includes an eBook, “Value Proposition Design In Action,” a toolstack, and checklists for “Building Your First Value Proposition Canvas” and “Mapping Value Proposition Through Customer Research”. The eBook demonstrates how to translate customer pain points into offers that stand out, using stories of startups and established brands. The first checklist walks you through creating a canvas that matches product benefits to customer jobs-to-be-done; the second focuses on gathering insights through interviews and surveys. A presentation deck helps you share your findings. This kit equips teams to design products people actually want.

  • Engaging PowerPoint

  • Comprehensive Ebook

  • Reference Documents

  • Checklist

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This course includes the following:

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Applying Value Proposition Design - TOOLSTACK

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Building Your First Value Proposition Canvas - Checklist

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Mapping Value Proposition Through Customer Research - Checklist

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Value Proposition Design In Action - Ebook